If you want a conversation, say something interesting
Liked this post mucho grande. Finding clients are more receptive to social media ideas but there's still seems to be a lack of understanding about how they really work, and a reluctance to learn more. People calling the shots aren't very active on social media and the result is watered-down, at best. Sort of a "we checked off the social media box" type of thinking but not paying attention to how each individual channels operate. And assuming people are out there waiting to post about their product. Why will they post? Because we told them to. "See? Third line of copy? Post on Facebook. Twitter. And Flickr. Our shit is going to blow up."
via @BBHLabs - Speaking of understanding social media, highly recommend them, a dynamic, intriguing and educational Twitter feed.
